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Wishes by Peoplewisher

Birthday letter for clients and customers

Dear Sam,

Every year I write a handful of personal birthday letters to the clients who have shaped our firm, and yours is always one of the first I sit down to write.

When you chose Acme, we were a much smaller team with a much shorter track record. You gave us room to prove ourselves and stayed with us as we grew, through new offices, new people and more than a few late nights on your projects. A lot of what we do well today, we learned while working with you.

I also want to thank you for the introductions. Several of our best relationships began with a quiet recommendation from you, and I know you never made one lightly. That kind of endorsement is the highest compliment a firm can receive, and we work hard to live up to it every day.

Letter · for clients and customers

Birthday · Letter · 191 words · for a card, email or keepsake

Written by the Peoplewisher team

Original and free to use, personal or business

  • Fills in their name

    {firstname} becomes their first name when Peoplewisher sends it.

  • Works on every channel

    Short enough for a text, warm enough for a card.

  • Can repeat every year

    Save their date and it goes out on the day, automatically.

The letter

Dear {firstname},

Every year I write a handful of personal birthday letters to the clients who have shaped our firm, and yours is always one of the first I sit down to write.

When you chose {business_name}, we were a much smaller team with a much shorter track record. You gave us room to prove ourselves and stayed with us as we grew, through new offices, new people and more than a few late nights on your projects. A lot of what we do well today, we learned while working with you.

I also want to thank you for the introductions. Several of our best relationships began with a quiet recommendation from you, and I know you never made one lightly. That kind of endorsement is the highest compliment a firm can receive, and we work hard to live up to it every day.

On your birthday, I wish you good health, time with your family and a year that rewards all the care you put into your work. It has been a privilege to work alongside you, and I look forward to many more years of partnership.

With sincere thanks,

Make it personal

  1. 1

    Lead with them. Their name and a sincere wish first. The thank-you second. Any offer last.

  2. 2

    Use their channel. Email for most clients, SMS or WhatsApp for customers who already message you there.

  3. 3

    Send it on time, every time. A late birthday message feels like an afterthought. Peoplewisher sends each one on the day automatically.

More letter wishes

Show all 70 birthday messages for clients

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Email, SMS, WhatsApp or Slack

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  2. 2 WhatsApp opens with a hello ready to send
  3. 3 Tap send, and your assistant takes it from there
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