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Wishes by Peoplewisher

Birthday letter for clients and customers

Dear Sam,

Happy birthday from me and from the whole account team at Acme. Our working weeks are usually full of timelines, reports and next steps, so I wanted to step outside all that for a moment and write to you as a person, not a project.

Working with you has been one of the real pleasures of my role. You are clear about what you need, generous with your time and quick to credit the people who do the work. When things went sideways this spring, you stayed calm, asked the right questions and trusted us to fix it. That trust meant more to our team than you probably realize.

I have learned a lot from the way you lead. You make hard decisions without making anyone feel small, and you never forget to say thank you. Those are rare qualities, and they make everyone around you better at what they do.

Letter · for clients and customers

Birthday · Letter · 195 words · for a card, email or keepsake

Written by the Peoplewisher team

Original and free to use, personal or business

  • Fills in their name

    {firstname} becomes their first name when Peoplewisher sends it.

  • Works on every channel

    Short enough for a text, warm enough for a card.

  • Can repeat every year

    Save their date and it goes out on the day, automatically.

The letter

Dear {firstname},

Happy birthday from me and from the whole account team at {business_name}. Our working weeks are usually full of timelines, reports and next steps, so I wanted to step outside all that for a moment and write to you as a person, not a project.

Working with you has been one of the real pleasures of my role. You are clear about what you need, generous with your time and quick to credit the people who do the work. When things went sideways this spring, you stayed calm, asked the right questions and trusted us to fix it. That trust meant more to our team than you probably realize.

I have learned a lot from the way you lead. You make hard decisions without making anyone feel small, and you never forget to say thank you. Those are rare qualities, and they make everyone around you better at what they do.

I hope you take today off in every sense that matters. Turn off notifications, spend time with the people you love and enjoy a slice of something sweet. We will keep things running smoothly in the meantime.

With best wishes and appreciation,

Make it personal

  1. 1

    Lead with them. Their name and a sincere wish first. The thank-you second. Any offer last.

  2. 2

    Use their channel. Email for most clients, SMS or WhatsApp for customers who already message you there.

  3. 3

    Send it on time, every time. A late birthday message feels like an afterthought. Peoplewisher sends each one on the day automatically.

More letter wishes

Show all 70 birthday messages for clients

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Every year, automatically. Add their date once and never miss it again.

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Email, SMS, WhatsApp or Slack

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  1. 1 Open your phone camera and point it at the code
  2. 2 WhatsApp opens with a hello ready to send
  3. 3 Tap send, and your assistant takes it from there
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