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For retail & e-commerce

Turn birthdays into repeat purchases.

Bring customers back with moments they actually look forward to. Peoplewisher AI writes each birthday offer, first-purchase anniversary note and holiday greeting, designs the card and sends it by email, SMS or WhatsApp on the right day.

  • Birthday offers on autopilot
  • Email, SMS, WhatsApp & social
  • Import from Shopify or WooCommerce

Sound familiar?

Why retail birthday campaigns fall flat

Most stores already know that birthday messages work. Few keep them personal, timely and on more than one channel.

  • Promo emails get ignored

    Customers receive so many discount emails that one more, even on their birthday, is easy to skip.

  • Set up once, then forgotten

    A birthday flow built years ago still sends the same tired message nobody has looked at since.

  • Only one channel

    Many customers read WhatsApp or SMS far more often than email, but the birthday message only goes to email.

  • No birthdays on file

    Checkout rarely asks for a birthday, so most customers never get a wish at all.

  • VIPs treated like everyone else

    Your best customers get the same coupon as someone who ordered once.

  • No time for creative

    A fresh design and new copy for every occasion needs a designer and a copywriter you do not have.

What changes

Where your store and email tools stop

Your store platform knows what customers bought. Your email tool can send a flow. Neither celebrates customers personally across channels.

Store platform + email tool

With Peoplewisher

One birthday template for every customer

AI writes a unique message for each customer, in your brand voice

Email only

Email, SMS, WhatsApp and social shoutouts, chosen per group

Birthdays rarely collected

A branded celebration form where customers add their own birthday

Same card every year, or none

Personalised graphics with their name, plus AI songs and videos

First-order dates never used

First-purchase anniversaries and loyalty milestones celebrated automatically

Everything it handles

Every celebration your store can run

From a simple birthday wish to a full holiday campaign, every workflow is set up once and runs every year.

Birthday offers

The most welcome message a customer receives all year.

  • A personal wish for each customer AI writes a unique note for every customer using their name and details.
  • Include your offer code Add a birthday discount or link to every message with personal variables.
  • Before, on and after An early heads-up, the wish on the day and a reminder before the offer expires.
  • Milestone birthdays Greetings that know when it’s someone’s 30th or 50th.

Proactive AI

Peoplewisher AI keeps your campaigns fresh

It notices gaps and moments, suggests what to send, and waits for your approval before anything goes out.

  1. 1. SuggestsSpots the moments coming up and proposes a plan.
  2. 2. You approveOne tap to approve, edit or skip.
  3. 3. It executesMessages, cards, songs and gifts go out on the day.
  • Next week

    Aisha Khan, one of your VIP customers, has a birthday on Friday. Send her a birthday song, a card and a digital gift card on WhatsApp?

    Approve Edit Approved. Aisha gets a personal celebration, not a coupon blast.

  • This month

    Your birthday email has used the same copy for a year. Refresh it with a new AI-written message and a new card design?

    Approve Edit New copy and graphics, ready for your review.

  • In 4 weeks

    The holiday season is coming. Build a three-step campaign: an early email, a WhatsApp greeting on the day and an Instagram shoutout?

    Approve Edit A complete holiday campaign with a live cost estimate, waiting for approval.

Your data, connected

Bring in customers from your store

Import the customers you already have, then let new customers add their own birthday through a branded form.

Store, email list & form

  • Shopify
  • WooCommerce
  • Square
  • Stripe
  • Mailchimp
  • CSV / Excel
  • Celebration form
  • Zapier
Peoplewisher
AI

Email, SMS, WhatsApp & social

  • Email
  • WhatsApp
  • SMS
  • Slack
  • Teams
  • Social
  • Songs
  • Gifts
  • Guided imports for Shopify, WooCommerce, Square, Stripe and Mailchimp
  • New birthdays arrive through your branded celebration form
  • Zapier, Make or n8n can send new customers to a group’s webhook
  • Re-import any time; smart column matching does the mapping

Time back

How much time would this save you?

Writing, designing and sending each customer celebration by hand adds up fast. Adjust the numbers to match your store.

What the manual minutes cover

  • Finding today’s birthdays
  • Writing the message
  • Making a card
  • Sending on each channel

Assumes 2 celebrations per person a year. Move the sliders to match your team.

0

hours a year Peoplewisher handles for you

0

working days (8 hours) back

Full ROI estimator

Ideas to plan

Celebration ideas for retail & e-commerce

Ideas that feel like a gift from your store, not another promotion.

  • Birthday week offer

    An early email, a wish on the day and a reminder before the code expires.

  • First-order anniversary

    “One year since your first order” with a personal thank-you.

  • VIP birthday song

    A song with their name for your best customers, sent on WhatsApp.

  • 10th order milestone

    A personal note and card when a customer reaches a loyalty milestone.

  • Customer shoutout

    Celebrate a loyal customer on Instagram or Facebook, with their permission.

  • Holiday greeting

    A season’s greeting to every customer, with or without an offer.

Get started

Live in minutes, not months.

Almost nothing to configure. Everything stays under your control.

  1. 1

    Import your customers

    Use a guided import from Shopify, WooCommerce, Square or Stripe, or upload a CSV, and share your celebration form.

  2. 2

    Approve the plan

    Peoplewisher AI suggests messages, cards, offers and channels per group. Edit anything, then approve.

  3. 3

    Celebrate every customer

    Birthdays, anniversaries and holidays run every year, with every send in your history.

FAQ

Questions from retail & e-commerce.

Still have a question? Talk to us.

How do I send customers a birthday offer automatically?

Import your customers with their birthdays, add your offer code to a birthday message, and choose email, SMS or WhatsApp. Peoplewisher sends a personal wish with the offer on each customer’s birthday, every year.

How do I collect customer birthdays?

Share a branded celebration form where customers add their own birthday, link it from your site or receipts, and import any birthdays you already hold from your store or email tool.

Does Peoplewisher work with Shopify and WooCommerce?

Yes. Guided imports walk you through exporting customers from Shopify, WooCommerce, Square, Stripe and Mailchimp. Zapier, Make or n8n can also send new customers to a group’s webhook.

Can I send birthday messages by WhatsApp and SMS, not just email?

Yes. Choose email, SMS, WhatsApp or social shoutouts per group, or combine them in a multi-step campaign. Each customer can be reached on the channel they read.

Which tool is best for e-commerce birthday emails?

It depends on your store and channels. Our guide compares options: best birthday email software for e-commerce.

How much does it cost?

There is a free plan available, and paid plans include every feature. SMS and WhatsApp messages have a live cost estimate before you launch. See pricing.

Get started today

Let Peoplewisher take care of your celebrations.

Tell it who matters once. It remembers, writes, designs and sends, every time, on time.

  • Free to start
  • No credit card
  • Ready in 3 minutes

Your assistant is online

Start on WhatsApp

  1. 1 Open your phone camera and point it at the code
  2. 2 WhatsApp opens with a hello ready to send
  3. 3 Tap send, and your assistant takes it from there
Prefer the web? Start free

Book a demo

Pick a time that works for you. 15 minutes with our team.

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