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Wishes by Peoplewisher

70 birthday messages for clients and customers

Professional, warm and short birthday messages for clients and customers, for email, SMS or WhatsApp, including messages with a birthday offer and full letters from a founder or account manager.

Updated November 2026 · Original, free to use

70 wishes

In short

A birthday message to a client should be personal, short and about them, not a sales pitch. Use their name, thank them for their trust, and if you include an offer, keep it simple and genuinely useful. Send it on the day, in the channel they already use with you.

How to use these

  1. 1

    Lead with them. Their name and a sincere wish first. The thank-you second. Any offer last.

  2. 2

    Use their channel. Email for most clients, SMS or WhatsApp for customers who already message you there.

  3. 3

    Send it on time, every time. A late birthday message feels like an afterthought. Peoplewisher sends each one on the day automatically.

{firstname} and {business_name} fill in automatically in Peoplewisher. Copying by hand? Swap in their name and your company name.

Common questions

Should businesses send birthday messages to clients?

Yes. A sincere birthday message is one of the few messages clients are happy to receive. It builds loyalty when it is personal and not a hard sell.

What is a professional birthday message for a client?

“Happy birthday. Thank you for your trust and partnership this year. Everyone at our company wishes you a wonderful day.” Short, sincere and about them.

Is it OK to include a discount in a customer birthday message?

Yes, as long as the wish comes first and the offer is simple, such as a free dessert, an upgrade or a percentage off for the week. Make it easy to redeem, with no hoops.

How do I send birthday messages to all my customers automatically?

Import your customers with their birthdays into Peoplewisher, pick a message or let AI write one for each person, and choose email, SMS or WhatsApp. It sends on every birthday.

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