Belated birthday letter for clients

Dear Sam,

I wanted to write to you personally to wish you a happy birthday, and to apologize for doing so late. I was traveling when the date came round, and I am sorry I did not reach out sooner.

I have looked after your account for three years now, and it has been one of the most rewarding relationships of my career. You are clear about what you need, generous with your time and quick to give credit to our team when things go well. When things have not gone to plan, you have worked through the problem with us rather than against us. That makes all the difference.

I also appreciate the conversations that have nothing to do with business: your stories about the garden, the recommendations for books I still mean to read, the encouragement when I took on a bigger role.

S Sam

Dear Sam, I wanted to write to you personally to wish you a happy birthday, and to apologize for doing so late. I was traveling when the date came round, and I am sorry I did not reach out sooner. I have looked after your account for three years now, and it has been one of the most rewarding relationships of my career. You are clear about what you need, generous with your time and quick to give credit to our team when things go well. When things have not gone to plan, you have worked through the problem with us rather than against us. That makes all the difference. I also appreciate the conversations that have nothing to do with business: your stories about the garden, the recommendations for books I still mean to read, the encouragement when I took on a bigger role. I hope your birthday was full of good things, and that this year brings you health, success and plenty of time for the garden. With warm regards,

9:00 ✓✓

Dear Sam,

to Sam

S Sam

# celebrations

Peoplewisher APP 9:00 AM

🎉 Dear Sam, I wanted to write to you personally to wish you a happy birthday, and to apologize for doing so late. I was traveling when the date came round, and I am sorry I did not reach out sooner. I have looked after your account for three years now, and it has been one of the most rewarding relationships of my career. You are clear about what you need, generous with your time and quick to give credit to our team when things go well. When things have not gone to plan, you have worked through the problem with us rather than against us. That makes all the difference. I also appreciate the conversations that have nothing to do with business: your stories about the garden, the recommendations for books I still mean to read, the encouragement when I took on a bigger role. I hope your birthday was full of good things, and that this year brings you health, success and plenty of time for the garden. With warm regards,

Letter · for clients

Belated birthday · Letter · 172 words · for a card, email or keepsake

Written by the Peoplewisher team

Original and free to use, personal or business

Fills in their name
{firstname} becomes their first name when Peoplewisher sends it.
Works on every channel
Short enough for a text, warm enough for a card.
Can repeat every year
Save their date and it goes out on the day, automatically.

The letter

Dear {firstname},
I wanted to write to you personally to wish you a happy birthday, and to apologize for doing so late. I was traveling when the date came round, and I am sorry I did not reach out sooner.
I have looked after your account for three years now, and it has been one of the most rewarding relationships of my career. You are clear about what you need, generous with your time and quick to give credit to our team when things go well. When things have not gone to plan, you have worked through the problem with us rather than against us. That makes all the difference.
I also appreciate the conversations that have nothing to do with business: your stories about the garden, the recommendations for books I still mean to read, the encouragement when I took on a bigger role.
I hope your birthday was full of good things, and that this year brings you health, success and plenty of time for the garden.
With warm regards,

Send it instead

Make it personal

1
Keep the apology light. “A little late, but sincerely meant” is enough. Clients do not need to hear about your busy week.
2
Thank them for something real. How long they have been with you, a project you did together, a referral they sent. Specific thanks feels personal, not automated.
3
Offer a late treat if it fits. A birthday discount or gift that is still waiting for them makes the message feel intentional, not like damage control.

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