Belated birthday letter for clients

Dear Sam,

Your birthday was earlier this month, and we missed it. Please accept our sincere apologies. We make a point of celebrating the people who make Acme what it is, and you are very much one of them.

When you first came to us, we were a much smaller team, still learning how to serve clients the way we wanted to. You gave us honest feedback, you were patient while we found our feet and you kept coming back. Over the years you have become one of the people we think of when we talk about why we do this work.

We also know you have sent friends and colleagues our way, often without telling us. Those recommendations mean more than any advertising ever could.

S Sam

Dear Sam, Your birthday was earlier this month, and we missed it. Please accept our sincere apologies. We make a point of celebrating the people who make Acme what it is, and you are very much one of them. When you first came to us, we were a much smaller team, still learning how to serve clients the way we wanted to. You gave us honest feedback, you were patient while we found our feet and you kept coming back. Over the years you have become one of the people we think of when we talk about why we do this work. We also know you have sent friends and colleagues our way, often without telling us. Those recommendations mean more than any advertising ever could. To make up for our timing, a small birthday gift is on its way to you, with our thanks. We hope your day was full of the people and things you love, and that the year ahead is generous to you. With warm wishes and gratitude,

9:00 ✓✓

Dear Sam,

to Sam

S Sam

# celebrations

Peoplewisher APP 9:00 AM

🎉 Dear Sam, Your birthday was earlier this month, and we missed it. Please accept our sincere apologies. We make a point of celebrating the people who make Acme what it is, and you are very much one of them. When you first came to us, we were a much smaller team, still learning how to serve clients the way we wanted to. You gave us honest feedback, you were patient while we found our feet and you kept coming back. Over the years you have become one of the people we think of when we talk about why we do this work. We also know you have sent friends and colleagues our way, often without telling us. Those recommendations mean more than any advertising ever could. To make up for our timing, a small birthday gift is on its way to you, with our thanks. We hope your day was full of the people and things you love, and that the year ahead is generous to you. With warm wishes and gratitude,

Letter · for clients

Belated birthday · Letter · 172 words · for a card, email or keepsake

Written by the Peoplewisher team

Original and free to use, personal or business

Fills in their name
{firstname} becomes their first name when Peoplewisher sends it.
Works on every channel
Short enough for a text, warm enough for a card.
Can repeat every year
Save their date and it goes out on the day, automatically.

The letter

Dear {firstname},
Your birthday was earlier this month, and we missed it. Please accept our sincere apologies. We make a point of celebrating the people who make {business_name} what it is, and you are very much one of them.
When you first came to us, we were a much smaller team, still learning how to serve clients the way we wanted to. You gave us honest feedback, you were patient while we found our feet and you kept coming back. Over the years you have become one of the people we think of when we talk about why we do this work.
We also know you have sent friends and colleagues our way, often without telling us. Those recommendations mean more than any advertising ever could.
To make up for our timing, a small birthday gift is on its way to you, with our thanks. We hope your day was full of the people and things you love, and that the year ahead is generous to you.
With warm wishes and gratitude,

Send it instead

Make it personal

1
Keep the apology light. “A little late, but sincerely meant” is enough. Clients do not need to hear about your busy week.
2
Thank them for something real. How long they have been with you, a project you did together, a referral they sent. Specific thanks feels personal, not automated.
3
Offer a late treat if it fits. A birthday discount or gift that is still waiting for them makes the message feel intentional, not like damage control.

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