Why send new month and holiday messages?
Most messages a business sends ask for something. A holiday or new month greeting asks for nothing, which is why people read it. It is a light, regular reason to stay in touch with customers between purchases, with employees between reviews, and with members between meetings.
“Happy New Month” messages are especially popular in Nigeria, Ghana and across West Africa, where many businesses and churches send them on the 1st. In the US, the equivalent touchpoints are New Year, Thanksgiving, the Fourth of July and the end-of-year holidays.
How to automate them with Peoplewisher, step by step
- 01
Pick your dates
Open Campaigns and start a new campaign. Choose a holiday from the regional holiday calendars (for example New Year, Thanksgiving, Christmas or Eid), or add a custom occasion such as “New Month: March” on March 1 and set it to repeat every year.
- 02
Choose who receives it
Pick the groups and use audience filters, so a Christmas card goes to everyone who celebrates it and an Eid greeting goes to the members who do.
- 03
Add the steps
Each campaign is a set of steps that run before, on or after the date. Mix email, SMS, WhatsApp, Slack, Microsoft Teams, social posts, graphics and gifts.
- 04
Write the message once
Click Write with AI and describe the tone, or paste your own text with placeholders like {firstname}. Add a branded card from your graphics.
- 05
Check the cost and launch
The live cost estimate shows what any SMS and WhatsApp steps will cost before you launch. Then switch the campaign on and track enrolled, delivered and completed counts.
Sending new month messages to family and friends rather than customers? The Peoplewisher personal assistant lets you pick New month as an occasion when you set it up on WhatsApp.
A simple yearly calendar to start from
Let Peoplewisher run this for you
It remembers every date, writes each message, designs the card and sends it on the right channel.
Happy New Month and holiday message templates
Happy New Month, {firstname}! 🌱 Wishing you a fresh start, good health and steady progress this month. From all of us at {business_name}.
Happy New Month, {firstname}! May this month bring you new wins and calm days. {business_name}
Happy New Month, team! 🎉 Thank you for everything last month. Here's to fresh goals, good coffee and celebrating each other's wins this month.
Subject: Thank you, {firstname} Hi {firstname}, This Thanksgiving, we're grateful for you. Thank you for trusting {business_name} this year. We hope you have a restful day with the people you love. The {business_name} team
Happy New Year, {firstname}! Thank you for being part of {business_name} this year. We wish you health, joy and plenty to celebrate in the year ahead.
Best practices
- 1 Keep new month messages short. One or two lines read well on a phone; save the newsletter for later.
- 2 Rotate the wording. Write three or four versions and let AI vary them so the 1st of each month does not feel copied and pasted.
- 3 Send at a civil hour, around 8 or 9am, not at midnight.
- 4 Keep religious greetings specific and opt-in, and avoid sending them to people who do not celebrate.
- 5 Separate greeting and offer. A holiday sale is fine, but as its own message, not inside the wish.