Double points week
Birthday marketing · Email template · A bold, dark email for loyalty programmes: double points on their birthday week.
Double points for your birthday, {firstname} ⭐
Every purchase counts twice this week. Happy birthday!
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<meta name="viewport" content="width=device-width, initial-scale=1.0" />
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<title>Double points for your birthday, {firstname} ⭐</title>
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<body style="margin:0;padding:0;width:100%;background:#14111f;" bgcolor="#14111f">
<div style="display:none;max-height:0;overflow:hidden;mso-hide:all;font-size:1px;line-height:1px;color:#14111f;opacity:0;">Every purchase counts twice this week. Happy birthday! ͏ ͏ ͏ ͏ ͏ ͏</div>
<table role="presentation" width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="#14111f" style="background:#14111f;">
<tr><td align="center" style="padding:32px 12px;">
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<table role="presentation" class="container" width="600" border="0" cellpadding="0" cellspacing="0" style="width:600px;max-width:600px;background:#211c33;border-radius:16px;" bgcolor="#211c33">
<tr><td align="center" style="padding:48px 32px 8px;" class="px"><p style="margin:0;font-family:Arial, Helvetica, sans-serif;font-size:13px;letter-spacing:4px;text-transform:uppercase;color:#f59e0b;font-weight:bold;">Birthday week</p><h1 style="margin:14px 0 0;font-family:Arial, Helvetica, sans-serif;font-size:40px;line-height:46px;font-weight:bold;color:#ffffff;" class="h1">Happy birthday, {firstname}. Your points just doubled.</h1></td></tr>
<tr><td align="center" style="padding:28px 40px 12px;text-align:center;" class="px">
<p style="margin:0 0 16px 0;font-family:Arial, Helvetica, sans-serif;font-size:16px;line-height:26px;color:#c9c3dc;">Birthdays should come with perks. From today until the end of your birthday week, <strong>every purchase earns double points</strong>.</p>
<p style="margin:0 0 16px 0;font-family:Arial, Helvetica, sans-serif;font-size:16px;line-height:26px;color:#c9c3dc;">Treat yourself, then treat yourself again. Your future self will thank you.</p>
<table role="presentation" border="0" cellpadding="0" cellspacing="0" style="margin:8px auto 8px;"><tr><td align="center" bgcolor="#f59e0b" style="border-radius:8px;background:#f59e0b;"><a href="https://example.com" target="_blank" style="display:inline-block;padding:15px 30px;font-family:Arial, Helvetica, sans-serif;font-size:16px;font-weight:bold;line-height:20px;color:#ffffff;text-decoration:none;border-radius:8px;">Start shopping</a></td></tr></table>
</td></tr>
<tr><td align="center" style="padding:8px 40px 36px;text-align:center;" class="px">
<p style="margin:0;font-family:Arial, Helvetica, sans-serif;font-size:16px;line-height:26px;color:#c9c3dc;">Celebrate well,<br /><strong>{business_name} Rewards</strong></p>
</td></tr>
</table>
<table role="presentation" class="container" width="600" border="0" cellpadding="0" cellspacing="0" style="width:600px;max-width:600px;">
<tr><td align="center" style="padding:20px 24px 0;font-family:Arial, Helvetica, sans-serif;font-size:12px;line-height:18px;color:#8f88a6;">
{business_name} · You are receiving this because it is your birthday and you are on our list.<br />
<a href="https://example.com" style="color:#8f88a6;text-decoration:underline;">Unsubscribe</a>
</td></tr>
</table>
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</body>
</html>Happy birthday, {firstname}. Your points just doubled.
Birthdays should come with perks. From today until the end of your birthday week, every purchase earns double points.
Treat yourself, then treat yourself again. Your future self will thank you.
Celebrate well,
{business_name} Rewards
Subject: Double points for your birthday, {firstname} ⭐
Happy birthday, {firstname}. Your points just doubled.
Birthdays should come with perks. From today until the end of your birthday week, every purchase earns double points.
Treat yourself, then treat yourself again. Your future self will thank you.
Start shopping: https://example.com
Celebrate well,
{business_name} RewardsSubject line
Double points for your birthday, {firstname} ⭐
Preview text
Every purchase counts twice this week. Happy birthday!
How to use it
- 1
Mailchimp, Klaviyo, HubSpot, Brevo. Pick your tool in “First name tag”, then Copy HTML and paste it into a custom-code or HTML block.
- 2
Gmail or Outlook. Copy rich text and paste it straight into a new message. The formatting comes with it.
- 3
Peoplewisher. Press “Use in Peoplewisher”. It fills in each person's name and sends on their birthday, every year.
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